Head of Intelligence Division
She has been involved in analysis and research since 2007. During her career, she has carried out business intelligence projects for brands such as Samsung Electronics, T-Mobile Polska, Kompania Piwowarska and Mondelez Polska. For seven years she worked for the Publicis Group, where she was working on media and consumer research. With the development of the department, as Analytics Manager, she continued working on attribution modelling and POE media modelling to define the roles of media in communication strategy and optimise its effectiveness.
She has been with SalesTube since 2016, where she coordinates the Intelligence Division team. She takes care of the development of key analytical competencies and tools accompanying sales optimization, such as attribution and econometric modelling, scoring, conversion rate optimization and implementation of analytical tools.