Forget the days of “fake it till you make it”. To get ahead in the digital world, you need to be ready for change and approach tech advancements with curiosity and wonder. The good news is that you don’t have to be an expert in everything. A basic understanding can take you far in the world based on data, algorithms, and scripts.
In the data-driven world, we can put the myth of marketing spontaneity to rest. To make it work, you need correct data and the willingness to learn new things, as new tech is currently popping up at every corner. You need to understand how to put all the advancements into work to reap the rewards later. These days, understanding the code is a vital skill in many industries.
Gaining coding skills can save time and money. It’s especially important if a coding issue needs outsourcing. By knowing basic code, you can figure out some of the issues and fix them yourself. In case of advanced issues, you can always reach out to the tech team. Even basic knowledge of coding can improve communication between marketing specialists and programmers. It’s a major time saver if the teams working together are on the same page. Furthermore, if you understand how scripts work, you can help the tech team immerse themselves faster in the new tool. Ultimately, it speeds things up and leaves no space for frustration and misunderstanding on both sides. It’s easier to address the issues and apply needed changes. At the end of the day, you’ll understand the technology in your daily work better.
Another reason is that it optimizes manual work. SEM Specialists learn how to automate simple tasks and can focus on other important work. As a SEM Specialist, you understand your needs the most. You know what exactly is consuming most of your time and with coding you can solve most of these issues. The scripts can run analyses, do easy fixes, and prepare/issue reports in the background. Once you learn this skill, you’ll be asking yourself why you didn’t try it faster.
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