Campaign Manager 360

Campaign Manager 360 is often referred to as the heart of the Google Marketing Platform because it allows us to centralize measurements from various sources. In addition, thanks to Campaign Manager, we can serve as well as host creatives across multiple channels. What’s more, thanks to this platform we have access to advanced tools that allow us to create data-driven attribution or multiple reports.

How can we help you?

  • Support during the implementation of the platform in your organization
  • Conducting an account audit
  • Support during the creation of a strategy of platform usage

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    Why is CM360 important in your organization?

    CM360 integrates not only with other GMP tools, but also with other Google services and third-party systems, allowing for the centralization of the entire online marketing in one place. The tool, thanks to the configuration of Floodlight code activity, makes it possible to measure all user behavior metrics that are important from a marketer’s perspective. Campaign Manager 360 also provides advanced analysis of measured channels, extensive attribution models, and built-in verification modules (video/display)-essential components of most businesses marketing efforts.

    What is included in our offer?

    Deployment program:

    • setting the billing details
    • granting access to the platform to users
    • introductory training

    Ongoing support:

    • assistance in solving everyday problems
    • support of ongoing activities with expert knowledge
    • sharing tips and best practices in Campaign Manager 360

    Additional services

    • Audit of current DV360 accounts and recommendations for further use based on the client’s business and marketing needs
    • Account structure development and implementation of CM360, floodlight codes and user lists, integration with other tools, naming convention development, conversion path analysis based on DDA attribution model, incremental lift study of running campaigns and much more
    • Advanced CM360 training tailored to specific customer needs