TUI Poland is a part of  TUI Group AG – one of the world’s leading travel companies.

TUI offers for their customers a unique hotel portfolio, cruise lines, the distribution strength of the tour operators, both online and through the travel agencies around the globe. It covers the entire tourism value chain under one roof.

  • 20 million customers
  • 1600 travel agencies
  • 150 planes
  • 180 worldwide destinations
  • 15 core source markets
  • 100+ years’ experience
  • 300 TUI-owned hotels

A case report: TUI drives sales growth through Tag Guaranteed Deals


To build the best consumer experience with the brand when shopping online.

As a leader in the travel industry, TUI Poland is looking to increase efficiency of buying and promote their trips using precision advertising. That’s why close cooperation between TUI Poland and SalesTube allowed to identify the right market and – as a result – to create effective strategy.


We used DoubleClick Bid Manager technology and the benefits of Tag Guaranteed Deals.

We delivered the relevant ad message to the right user. Because of combining reservation buys and Bid Manager’s powerful set of targeting features, we extended reach and ensured deeper engagement with consumers.

Results & benefits

Reduced the amount of manual operations and improve operational efficiency. Reduced the average cost of sale by 43% average cost of sale compared to traditional media buying. Increased ROI of campaign by 168%

A case report: TUI – Inventory management for hotels campaigns


Relevant search ads with always up to date prices for more than 2000 hotel’s offer changed in daily basis.

Manual ads were time consuming and there was a risk of wrong price or landing page  “not found” due to lack of offers.


Upgraded Inventory Campaigns Search Ads 360 using data from an non-standard inventory feed updated every 6 hours.

Results & benefits

Reduced the amount of manual operations and improve operational efficiency; Better keywords and text ads accuracy.

Reduced the cost of Initiation of the booking process by 22% and increased ROAS by 15% compared to manual campaigns.

  • 18% higher Click Rate
  • 301% more transactions
  • 59% improve of CTR