Leader of the clothing market

Leader in the clothing industry specialize in the sale of men’s and women’s clothing as well as unique and original accessories. There are already more than 8,000 products in his store. He offers his clients fashionable clothing with unique style.

From casual through streetwear and sportswear styles to classic elegance. The brand has been very popular among customers not only in Poland, but also in many other European countries like Czech Republic, Slovakia, Romania, Hungary, Bulgaria, Lithuania, Ukraine, Germany, Sweden, Croatia.

 

Results

+ 158 %

Sales increase y/y

Scaling up sales in other European markets

+ 15

Maintaining the ERS at the level while scaling the budget

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01.

Challenge

To maximize sales while maintaining ERS at ~ 15%. To increase the share of sales from the Facebook channel

 

 

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02.

Solution

Clients Goal

Maximize sales while maintaining.

ERS at  the level of ~ 15%

Historically, the FB campaigns have not kept the ERS so low.

Idea

  • The use of analytical tools, e.g. Facebook Attribution, in order to demonstrate, which current campaigns are generating more sales.
  • Simplify the structure of the advertising account
    Reaching completely new users from the target group that has not been used so far.

Result

  • Sales increase by 158% y/y
  • Maintaining the ERS at 15%

 

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03.

Optimization

I

Using the attribution models
available in Facebook Attribution,
we selected campaigns that bring the biggest return on investment and drive sales.

II

Zmieniliśmy cele kampanii
i targetowanie docierając do nowych grup odbiorców, które do tej pory
nie brały udziału w emisji kampanii.

III

We have consolidated the ad sets and simplified the account structure, leaving only the campaigns that generate more sales while maintaining the ERS.

We gave up campaigns, which were  using graphics for the sake of the campaign with the product catalog.

 

 

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04.

Results

  • Sales increase by 158% y/y.
  • Maintaining the ERS at the level of ~ 15% while scaling the budget,
  • Scaling up sales in other European markets.

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