MiniLabs Trainings
Join Mini Labs and develop the digital maturity of your business in the areas of audience, assets, attribution, automation and data access.
As an official Google Digital Academy Mini Labs Partner, SalesTube will guide you through over 30 interactive training sessions tailored to your organisation's needs.
Join Mini Labs!
Mini Labs for your business
in three easy steps
We identify the area where the most support is needed or where there is the greatest opportunity for development.
Each Mini Lab was created based on 1 or more of 6 dimensions that influence the maturity of data-driven marketing.
Attribution
Precise measurement and identification of customer and brand touch points
Ads
Creating personalised messages and delivering a positive consumer experience at every stage of the purchase path
Audience
Analysis and segmentation of data in order to identify, understand and influence of communication on the most valuable audiences across the sales funnel
Accessibility
Effective reach to classified audiences in all advertising channels and on all types of devices
Automation
Optimisation of marketing activities to increase profitability and stimulate growth
Organisation
Improvement of decision-making and performance through collaboration both within teams and with specialised partners.
Lead generation
Online sales
Considerations
Awareness
Offline sales
App installation
We identify the area where the most support is needed or where there is the greatest opportunity for development.
Each Mini Lab was created based on 1 or more of 6 dimensions that influence the maturity of data-driven marketing.
Attribution
Precise measurement and identification of customer and brand touch points
Ads
Creating personalised messages and delivering a positive consumer experience at every stage of the purchase path
Audience
Analysis and segmentation of data in order to identify, understand and influence of communication on the most valuable audiences across the sales funnel
Accessibility
Effective reach to classified audiences in all advertising channels and on all types of devices
Automation
Optimisation of marketing activities to increase profitability and stimulate growth
Organisation
Improvement of decision-making and performance through collaboration both within teams and with specialised partners.
Emerging
Marketing campaigns mainly use external data and direct purchases, with limited link to sale
Shaping
Confident use of existing data in automated purchasing with optimisation and testing of specific channels
Connected
Data integrated and activated across all channels with proven link to ROI or sales indicators
Multidimensional
Dynamic execution across multiple channels, optimised for individual customer business results and transactions
Lead generation
Online sales
Considerations
Awareness
Offline sales
App installation
As the official Mini Labs Partner
for the EMEA region, we will make sure that the entire process goes smoothly and comfortably.
You will finish the training richer not only in new knowledge, but above all in a concrete action plan.
Examples of Mini Lab training topics
Omnichannel - explore how broader strategies and use of omnichannel can benefit your business
Mobile experience: UX - explore the mobile barriers that currently block conversions and find ways to improve the UX on your mobile site or app
Data Activation - assess and identify the range of available data that can be used to make the most effective marketing decisions for your business
Why SalesTube
2023
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