When cooperating with bloggers, we rely mostly on e-mail communication. The main goal is to create a relationship with our potential advisers and convince them to take part in a project, as well as cope with several formal issues connected with it. The better the communication, the more productive the cooperation.
But it’s not where the work ends. We set the blogger’s preferences concerning the product, and we keep an eye on the text being worked on. Bloggers can always rely on our help during the whole process.
What do we gain by working with bloggers?
Presentation of products or services to a broad group of potential customers,
generating traffic to the client’s website,
creating a buzz around new products or services,
supporting the actions in other channels (Facebook, Instagram, etc.),
generating a trustworthy opinion on the product.
Which areas of activity do we use during work?
During the work with a blogger, we focus on creating high-quality reviews published on the blog. Bloggers are sure to get help from us when working on texts. We suggest the structure of a text, and how to create it in a way that every user can easily access it. This way, review-reading users can get to products in a range of their interests.
How do we choose bloggers to cooperate with?
Using professional tools we are able to prepare a list of active bloggers on the Internet. After a thorough selection, we pick the most suitable and valuable blogs, which technical and aesthetical parameters meet our and our clients’ needs.
But technical selection is not everything. We also focus on the substantive quality of blogs. Only those bloggers who are experts in their field, present a reliable view of the product, and whose opinion is worth to their viewers are suitable for us. This is the only way of building our clients’ image as leaders in their branch.