Have you been thinking about what phrases to use in order to get to a broader group of clients? How do they come across your site on Google? What phrases can your site be displayed for, but does not yet? Keyword research is an important part of creating your company’s net campaign. Finding proper keywords and including them in your site’s content guarantees excellent results of an ongoing SEO strategy.
Keyword research is a crucial part of building a website. Thanks to it, you will know the phrases needed for your type of business and take them into consideration when planning the architecture of the category tree, blog posts, and every other type of content published on your site. Keyword research helps avoid the cannibalization of keywords within one website and gather as many phrases as possible that your site would be visible for in organic search results.
To conduct successful keyword research, you need to run a thorough competition analysis, as well as the research of sites connected with your client’s field of activity. It helps us choose the most frequently searched phrases and increase the probability of them coming across our site. When analysing key phrases we mostly use these tools:
After well-done work, we recommend proper placing the selected keywords within the structure of the website. Adequate localization within the site and using them as titles, descriptions, or in the category tree positively affects the SEO actions. Only such prepared keyword research can perform its function properly.
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