Do you run your business in a highly competitive environment? No new clients are coming to your store, but you’d like to popularize your services to widen the range of people who trust you? Get into local SEO!
What actually is positioning local search results? It’s a wide range of activities that elevate your site in local search results.
Has it ever occurred to you that your car had broken down in a foreign city, so you took your phone, typed “car mechanic Wroclaw” and the top search results concerned… Warsaw? Exactly… The local SEO actions for your site aim to connect your services with a specific region.
Let’s say your company is located in a big city – a place that has no real chances of being driven by word-of-mouth marketing, and you aspire to start a company in a branch that is quite popular in this region. Let us analyse the behaviour of a typical person. The consumer found themselves desperately needing services such as yours, but they know no company that would help them. So, they open the browser and try to find the best company, but if yours is not in the TOP10 search results, they may never find out about your existence. That is why it is so important to create an accurate local SEO strategy and aim it for local search results. Only then do we have a chance to compete against the strongest companies.
It doesn’t matter whether you have an informational site, a business card page, a blog, a forum, or a highly developed website – if you work in a certain region and would like your services to be recognized in a specific region of the country, the local SEO actions suit you just perfect.
During the planning and implementation of the local positioning strategy, we use data from SEO tools such as:
An important element, crucial for your site’s visibility on the Internet, is creating appropriate strategies concerning a precisely defined region your company would function in. It’s important to remember about a well-designated area of activity when running positioning actions. The smaller the area, the bigger the chances of reaching out to people interested in your services. The basis of local SEO strategy is the presence of your company in Google Maps and My Business Card.
We have no inflexible price list that would answer this question precisely. Every offer is suited to the Client’s needs. We take into account the size of their services, the specifics of mistakes on the site, and the competition in the branch. In local activities, we can specify two types of works: internal actions (optimizing the site’s structure) and external ones (creating the company’s local identity and acquiring valuable links).
We need a well-optimized website for good local SEO actions. A technical audit is one of the most important elements and the one we start our work with. Location and range are important, too. Make sure your company is visible in local catalogues and Internet forums. The more mention your company, the better the start in local SEO activities.
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