SEO migration

1. What is a SEO migration?
2. What sites require SEO migrations?
3. What should you remember about when doing SEO migrations?
4. Mistakes and dangers of SEO migrations
5. What do we need to do the SEO migration strategy?
6. Post-migration activities

What is a SEO migration?

Have you just bought a new domain and the next task is to migrate your old site to a new one? Would you like your positions not to drop in search results? Make sure your SEO migration, which means the process of changing the site’s engine/CMS and keeping the highest standards of SEO, is well-tailored. These actions will impact the way the contents of the site are addressed.

We have two standard types of migrations:

• Changing the domain – we keep the CMS system, addressing, etc. Well-set 301 redirect is needed.
• Changing the CMS – the domain remains untouched; the whole system is taken to a new CMS system.

What sites require SEO migrations?

Your site is not loading properly, or you’re having technical problems? A transparent CMS system is important to you? Want to change the whole site’s layout?

We’ll help you implement all these elements while keeping the highest quality and SEO standards your site has been working on since the very beginning.

What should you remember about when doing SEO migrations?

• 301 redirects,
• constant maintenance of redirects,
• transferring the links (1:1 structure),
• suitable technical optimization of the site,
• checking the robots.txt files,
• site’s functionality.

Mistakes and dangers of SEO migrations

The most important element while doing SEO migrations is doing all the actions divided into certain phases, so it is possible to place the sources. The migration should contain a few parts. A badly engineered process may occur in:

• losing the position for main phrases,
• decreasing the strength of links,
• losing the traffic from long-tail phrases,
• decreasing the quality of the site’s optimization.

Such action is always followed by many dangers. The key one is monitoring the movement of phrases’ positions in the search engine. They tell us whether the process has been well implemented or not.

What do we need to do the SEO migration strategy?

SEO migration is a quite complicated process, always done in certain, numerous steps. What you need to do it right is a good agency that will support you and make sure the whole process will be as inexpensive as possible. You shouldn’t run complex migrations, because in the event of a mistake it’s hard to localize its source and fix it.

Post-migration activities

The last phase of SEO migration is also implemented when the works on transferring the site’s engine are finished. A good analysis of the URL address is important after the migration is complete. Also, we try to focus on:

• monitoring the mistakes in Search Console,
• monitoring the 404 errors and redirecting lost URL addresses,
• optimizing the redirections,
• SEO audit of the new site,
• creating recommendations for the new site.