Analytics 360 means:

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    200 times higher sampling threshold in standard reports to make decisions based on verified data
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    200 (instead of 20) metrics and non-standard dimensions to better define user behaviour
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    the ability to report non-standard tracks to identify problems in the user navigation on the website
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    possibility to combine data from many other sources, which allows for comprehensive results analysis
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    connection to Display & Video 360 and data activation in the programmatic purchase
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    Roll-up function – comprehensive reporting (no additional codes) of many GA services – thanks to this GA360 deduplicates users