Search Ads 360 means:

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    a place for advanced management of all Google Ads, Bing, Yahoo and Baiduu accounts
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    reporting multiple advertising sources and creating user lists based on custom variables
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    comprehensive reporting and better attribution
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    access to assortment campaigns, created on a test basis of product feed
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    advanced pricing strategies – with opportunities you won’t find Google Ads
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    self-machine learning and improved bidding strategies