google cloud platform

Marketing analytics in Google Cloud a comprehensive analytical solution

  • Enhancing customer engagement and loyalty using the Customer Data Intelligence Platform
  • Advanced segmentation for personalised communication
  • Integration of all the organisation’s data in one place
  • Attribution modelling and improved media investment
  • ML/AI to enable the full potential of data

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    We integrate media, technology and data expertise to support brands in achieving the full potential of

    Google Cloud for Marketing


     As a Reseller & Service Partner, we deliver GCP at a competitive price, and combining the experience of the largest martech & ecommerce agency in CEE, we help build solutions that support the effectiveness of marketing communications and optimise customer acquisition costs. We know how to implement and use the potential of GCP in practice in connection with tools such as GA4, GMP, Google Ads, Synerise or Salesforce.

    How can we help you?

    Explore the potential of product integration from the MarTech ecosystem and IT environment through the Cloud for Marketing( C4M) solution. With C4M, you will be able to effectively manage your own data starting from data collection through transformation, analysis and visualisation to activation in marketing activities to improve customer experience. The above will ensure that your organisation achieves a higher level of ROI and increased revenue.

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    Find out how we can help
    you address existing challenges

    Integration of data from several systems

    Analysis of high volumes of data

    Prediction of the outcome of business decisions

    Data security

    Improvement of customer engagement, experience and loyalty

    Integration of data from several systems

    CHALLENGE: Integration of data from several systems/disposal of data silos within the organisation.

    SOLUTION

    Marketers need to operate in an environment that spans different tools and platforms. GCP offers solutions that enable integration with other tools and platforms such as Salesforce, SAP and many others.

    We support the integration of data in an organisation from data collection to full integration in GCP to activation of advanced segments based on data from CRM, Google Analytics, DV360 and other tools. Together with us, you can get rid of data silos in your organisation.

    Analysis of high volumes of data

    CHALLENGE: Analysis of high volumes of data

    SOLUTION

    GCP offers tools for storing and processing large data sets, such as BigQuery, which enables fast and efficient analysis.

    As SalesTube, we have the expertise to build a comprehensive GCP infrastructure for your business that allows you to analyse large amounts of data from multiple sources, in a simple way. We design the entire process and then implement the full solution for you.

    Prediction of the outcome of business decisions

    CHALLENGE: Prediction of the outcome of business decisions

    SOLUTION

    Predictive modelling with GCP can be used for a number of objectives, such as sales prediction, fraud detection, personalisation of user experience or cost optimisation.

    One of the most important tools for predictive modelling in GCP is the Google Cloud AI Platform, which offers various tools and services, such as AutoML, allowing predictive models to be created without writing code.

    We have extensive experience in data modelling and, with the help of GCP, we will help your organisation realise the potential of this tool to make your organisation a fully data-driven business. We will build the right solution for you and teach you how to use it.

    Data security

    CHALLENGE: Data security

    SOLUTION

    Data security is one of the key issues for any organisation. We support you at every stage of your organisation’s data security planning. Our specialists will guide you step by step so that you can take full advantage of customised solutions. To this end, we make use of the possibilities offered by the Google Cloud. These include tools and services, such as Cloud Intendents and Access Management and Security Command Center, which help to ensure data security and protection.

    Improvement of customer engagement, experience and loyalty

    CHALLENGE: Improvement of customer engagement, experience and loyalty

    SOLUTION

    GCP is a set of services with which you can create a Customer Data Platform and target marketing activities from a Single Customer View. The CDP on Google’s platform will allow the storage and enrichment of user data, which makes it possible to apply advanced segmentation and adaptation of marketing communications. All of this allows for increased user/customer engagement and improved brand experience, resulting in higher loyalty and return rates.

    As an experienced MarTech agency, we support clients in building Customer Data Platforms to increase user engagement, improve their experience with the brand and work on customer loyalty.