Change of registration process

Initially, a user who wanted to use the application had to register immediately (including PESEL), not even knowing whether he would use the application's services. There were no annotations about who would use this data and for what purpose.

In addition, the form was very long, there were no feedback messages about errors in entering data, and it was not possible to log in via Facebook, which resulted in a very high rejection rate at the early stage of the funnel.

Results

+57%
increase in conversion from installation to registration

Solution

We have used many solutions to improve the UX of the application. The main areas that we have implemented are:

- ability to view the application or check introductory boards without registration,

- introductory boards,

- option to choose a doctor and proceed to payment,

- registration option at the very end of the process.

Let's talk

about the new project

Let's talk

Dominika Niekraszewicz